UK Travel Retail Forum Unveils New Website

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UKTRF relaunches website, built by digital specialists HEX

The UK Travel Retail Forum (UKTRF), the leading membership organisation for the UK’s travel retail industry, has today launched its refreshed website:

The new site features a clean, easy to read and modernised design, and was built by HEX, digital services and content specialists, part of the Bluedog Group.

Among the many changes to the website is its advocacy section, which now features up-to-date information on UKTRF’s key campaigns, including the cross-sector campaign for arrivals duty free stores in the UK, which the Forum has been leading the charge for since Brexit, and its support for re-opening the discussion on tax-free shopping. On these pages, visitors can download the most up-to-date resources, such as independent research from York Aviation into arrivals duty free, and briefings on UKTRF’s industry leading One Too Many campaign. When logged into the website, members of UKTRF have access to an additional catalogue of campaign materials on these pages, in addition to further materials in the members area. 

Also making its debut on the new website is UKTRF’s ESG statement, which makes ten pledges agreed on by UKTRF members. The pledges concern mitigating environmental impacts, waste reduction (food, plastic & water), social responsibility and good governance & business ethics. 

With a cluster of high availability servers, the new UKTRF website guarantees fast and reliable access globally and across all devices. Existing frameworks have been modernised for a more responsive, interactive design, allowing for much more creativity as the site grows. 

Commenting on the website launch, Nigel Keal, UKTRF’s Chairperson, said

“I am delighted to share UKTRF’s new and improved website. 

“The new website will help us use every available avenue to deliver on our advocacy priorities, such as arrivals duty free, tax free, and disruptive passengers, by allowing UKTRF members better access to exclusive information, and helping the public better understand what it is we do. 

“With a fresh look, we hope the site can serve as a one stop shop for anyone looking to learn more about the travel retail channel in the UK, and our Forum’s activities.”

Ollie Potter, Managing Director at HEX, said: 

“It has been a real pleasure to work with UKTRF on this evolution of their website. HEX, part of the Bluedog Group, has a rich history in travel retail through our group agency Kounter, specialising in retail design, activations and much more. 

“This group response enabled a joined-up approach of digital and industry knowledge to create a redesigned, secure website that met the needs of the travel retail audience. The previous site was active for seven years and I expect this new site to meet the needs of UKTRF for at least seven more.”

The website’s launch comes as UKTRF’s membership continues to grow rapidly as international businesses navigate the post-Brexit, post-Covid landscape. If you would like to find out more about UKTRF membership, you can contact [email protected]